Born and educated in Western Canada, Don graduated from the University of British Columbia, in Economics and Business Administration. Brand Management assignments with General Foods, Limited launched his business career. Don was later recruited to a Multi-national Marketing and ManagementConsulting firm, Ronalds-Reynolds Ltd., where he rose through positions of increasing responsibility to become Director, Sr. Vice President, General Manager, Western Canada.
In 1994 Don established an Independent Management Consulting Firm, Westrend Communications, Inc., specializing in Marketing and Organizational Consulting. The evolving importance of “Human Capital Management” using behavioural assessments resulted in the firm selecting and becoming certified in The Birkman Method in 1995.
After contributing to a consulting engagement re-framing Birkman’s Strategic Growth Plan and Delivery Model in 1995, Don’s firm accepted an important Account Management and Business Development role with Birkman International. Over the last 20 years, Don has successfully directed the introduction, Certification Training and interpretive use of Birkman Assessments, including the necessary Consulting Model Applications, into key practice areas within leading Independent and Multi-national Management Consulting Firms, selected Regional Consulting Firms, Corporate Multi-nationals and their offices around North America, Europe/Middle East, Latin America and Asia/Pacific.